Our Method
Consulgency®, our way of working
Senior consultants. AI Skills. Scoped deliverables. A new model built for the AI search era.
The traditional agency model is broken for the AI search era.
You pay senior consultancy fees. But most of your account work is done by juniors in the background. Quality drifts, expertise dilutes, and you’re billed by the day for tasks that should take minutes.
We rebuilt the model from scratch.
Two models. One delivers.
Here’s how the traditional agency model compares to Consulgency.
Senior strategy. Junior delivery.
You pay senior fees but most work happens in the junior layer. Quality varies by who picks up the task that week.
Senior throughout. AI Skills compound.
100% senior consultants. AI Skills act as force multipliers, iteratively improved by everyone, used by everyone.
Consulgency® at work
What is a “Skill”?
A Skill is a single, repeatable task set as the gold standard for a deliverable. One consultant owns it. Every engagement makes it sharper.
The template, prompt or playbook that defines what “done well” looks like for this task.
One named consultant is accountable for the Skill, its quality and its evolution.
Open Banking content brief
v4.2
Every engagement feeds new learnings back into the Skill. v1 was good. v4 is better.
Every client benefits from work already done for previous clients in the same sector.
A consultancy gives you one consultant’s opinion. An agency gives you a process. Consulgency® gives you both: senior thinking, powered by Skills that get sharper with every engagement.
How an engagement runs
Same senior consultant from kickoff to compound.
Discovery
A senior consultant learns your business, commercial goals and current organic position.
Strategy
The same consultant designs the strategy, applying relevant Skills to accelerate diagnostics that used to take weeks.
Execution
The same consultant executes, with Skills doing the heavy lifting on repeatable tasks. No handoff to a junior.
Compound
Every output improves the Skills. Future work for you, and every client, gets faster and sharper.
North Star Engagements.
Clear deliverables. Goals you set with us. Pricing your finance team can sign off in one read.
Day rates
- Bills time, not deliverables
- Penalises efficiency (faster work = less revenue)
- Disconnects price from work produced
- Encourages padding hours
North Star Engagements
- Scoped against deliverables you can see and verify
- Goals agreed in writing before the work starts
- Senior expertise priced against the work produced
- Predictable monthly cost for your finance team
How an engagement is scoped
Three stages, each with a defined output, before you commit to the long-term roadmap.
Discovery Audit
Fixed-scope, fixed-price assessment of your current organic position, opportunity map and competitive set. You see the work before deciding to go further.
North Star Goals
Jointly defined leading and lagging indicators. Non-brand organic clicks, qualified pipeline, share of AI citations in your target categories. Agreed in writing before the roadmap is built.
Roadmap & Deliverables
Quarterly retainer scoped to specific deliverables. Content briefs, technical implementations, digital PR campaigns, Skill executions. You know what you’re getting each month.
Every deliverable maps back to a North Star Goal. Every quarter, we review progress against the goals together and adjust the roadmap. The work compounds, the goals stay the anchor.
Why Consulgency matters for B2B
Regulated industries can’t afford junior errors
Banking, finance, fintech and insurance content carries compliance risk. Senior-only delivery means the person who signs off is the person who built it.
AI search demands speed of iteration
GEO best practice evolves weekly. Skills update centrally and propagate instantly. Your strategy stays current without rebriefing the team.
Deliverables are measurable, hours are not
You can verify what was produced, how it ranks, and how it cites. You can’t verify whether a junior “really” spent six hours on your project.
Knowledge compounds, not dilutes
Traditional agencies lose institutional knowledge when staff leave. Skills retain it. The work gets better over time, not worse.
See how Consulgency works for your business.
Book a 30-minute call. We’ll show you which Skills would apply to your situation, and scope an example deliverable so you can see the model in practice.
Book a call