Insurance & Insurtech
GEO + SEO for insurers and insurtech challengers.
Capture high-intent traffic and stand out in a comparison-heavy market.
Our senior consultants have delivered for
Insurance is one of the most competitive verticals online. Aggregators dominate Page 1 and AI search is reshaping how buyers research cover.
We work with direct insurers, brokers, MGAs and insurtech challengers to build strategies that don’t just compete with aggregators, they bypass them.
Beyond the aggregator bottleneck.
Senior expertise applied to long-tail commercial queries and FCA-compliant content production.
Cited when buyers ask AI
Be the brand named when ChatGPT, Perplexity or AI Overviews answer questions about cover, claims or comparison criteria.
Long-tail commercial queries
Target the queries aggregators ignore but real buyers search every day. Topical authority and technical SEO done right.
How we work with insurance teams
Content strategy for regulated markets
From financial advice to risk management, content that meets FCA standards and ranks for commercial queries.
Authority & digital PR
Data-led campaigns and expert commentary that earn links from financial press and trade media.
Technical SEO for quote engines
Quote flows, customer portals and policy areas optimised so Google and AI engines can actually crawl them.
AI search visibility
Cited when buyers ask AI tools about cover options, claims processes or comparison criteria.
Client success
770% increase in top-10 keyword rankings globally.
“Reliable, ambitious, growth oriented. They consistently deliver.”
Matt Johnson
Growth Marketing Manager
What happens when you book.
Thirty minutes. No pitch. You leave with a written diagnosis of your biggest GEO and SEO opportunities, even if we never speak again.
You complete a short brief
Five minutes. Your goals, current performance, and the questions you want answered. We use it to come prepared.
Thirty-minute call with a senior consultant
We review your GEO and SEO performance live, identify your biggest opportunities, and answer your questions. No deck, no pitch.
Written summary within 48 hours
Your priorities, ranked. Quick wins, longer plays, and where we'd start if you engaged us. Yours to keep, no obligation.
Talk to an insurance GEO & SEO specialist.
Book a 30-minute call. We’ll scope a Discovery Audit for your business.
Book a call