GEO + SEO for B2B
Win in AI search and Google search, in equal measure.
Strategic Generative Engine Optimisation and Search Engine Optimisation for challenger B2B brands in banking, finance, fintech, insurance and insurtech.
We’ve delivered results for Challenger brands
Funding Circle Tide GoCardless iwoca TrueLayer Simply BusinessSearch is splitting in two. Your buyers research on Google and inside ChatGPT, Perplexity, AI Overviews and AI Mode, often in the same session.
geob2b builds organic strategies that win in both. Same team, same commercial focus, two complementary disciplines: Generative Engine Optimisation for AI search, Search Engine Optimisation for Google.
We work exclusively with B2B challenger brands in banking, finance, fintech, insurance and insurtech. The industries where compliance, trust and authority signals matter most, and where AI search is changing how buyers find suppliers fastest.
One team. Two disciplines. Both essential.
Treating GEO and SEO as separate workstreams creates duplicated effort and conflicting signals. We integrate both from the start.
Visibility in AI search
Get cited and recommended in ChatGPT, Perplexity, Google AI Overviews, AI Mode and Gemini. We optimise for entity clarity, structured content, and the authority signals AI engines reward.
What changes: content briefs include LLM citation criteria, schema is mandatory not optional, and we measure share-of-voice in AI answers, not just Google rankings.
Performance in Google search
Compete for the high-intent commercial queries that drive demos, account openings and policy quotes. Technical foundations, content strategy and digital PR, executed against a North Star Goal.
What stays: the disciplines that have driven 10+ years of results for B2B brands. EEAT, content quality, internal linking, Core Web Vitals, link authority.
What is Generative Engine Optimisation?
GEO is the discipline of improving your brand’s visibility across AI-powered search tools.
As users increasingly turn to ChatGPT, Perplexity, Google AI Overviews, AI Mode and Gemini for answers, being present and positioned as the expert in your category becomes the new battleground.
GEO doesn’t replace SEO. It complements it. The technical foundations, content quality and authority signals that earn Google rankings are the same signals that earn AI citations. Done together, they compound.
Built for B2B buying journeys, not generalist SEO.
B2B search behaves differently. Longer sales cycles, smaller search volumes, higher commercial value per click, and an audience that researches across forums, AI tools, peer reviews and analyst reports before they ever visit your site.
We embed in your team, align with your commercial goals, and build organic strategies that meet buyers at every touchpoint. Content, technical SEO, digital PR and GEO, working as one.
Whether you’re scaling, expanding or driving qualified pipeline, we have the experience to make it happen.
Client Success
Exceptional outcomes start with intent. Our B2B clients succeed through purposeful strategy, expert execution and long-term partnership.
increase in non-branded traffic YoY
pieces of coverage, 124 links with an average DA of 52 in 12 months
increase in non-branded traffic YoY
770% increase in keywords ranking in the top 10 results globally
“geob2b are brilliant. Reliable, ambitious, growth oriented. They have a great appreciation of our needs, and consistently deliver. We’ve seen some excellent results to date and I look forward to seeing it continue.”
Matt Johnson
Growth Marketing Manager
Our specialist B2B sectors
We work exclusively with regulated B2B brands where trust, authority and commercial intent collide.
Banking & Online Payments
You’re a challenger bank or online payment provider looking to build trust, visibility and growth through strategic organic search.
Explore bankingFinance & Fintech
You’re a financial or fintech business ready to scale with compliant, data-led GEO and SEO strategies.
Explore financeInsurance & Insurtech
You’re an insurance or insurtech provider aiming to capture high-intent traffic and stand out in a competitive market.
Explore insuranceReady to win in both Google and AI search?
Book a 30-minute call. We’ll review your current organic performance, identify your biggest GEO and SEO opportunities, and tell you whether we’re a fit before you commit to anything.
Book a call