Banking & Online Payments
GEO + SEO for challenger banks and payment providers.
Build trust, visibility and growth across Google and AI search.
Our senior consultants have delivered for
Banking buyers research extensively before they switch, increasingly inside AI tools as well as on Google.
We work with challenger banks, payment providers and open banking platforms to build organic strategies that drive applications, account openings and merchant sign-ups.
Where we make the difference.
Senior consultants, AI Skills, and a deep understanding of regulated B2B search.
AI search visibility
Get cited when buyers ask ChatGPT, Perplexity or AI Overviews about banking alternatives, payment providers or open banking options.
Commercial query performance
Win the high-intent queries that drive account openings and merchant sign-ups. Trust signals, technical depth, EEAT done right.
What we deliver for banking and payments brands
Site migrations done right
Rebrands, replatforming and consolidation projects executed without losing organic equity.
Open banking & API content
Developer-facing content that ranks, plus commercial pages that turn developer interest into procurement conversations.
International expansion
Hreflang, regional strategies and market-specific authority building for multi-market launches.
AI search visibility
Getting cited in ChatGPT, Perplexity and AI Overviews when buyers research banking alternatives.
Client success
770% increase in top-10 keyword rankings globally.
“Reliable, ambitious, growth oriented. They consistently deliver.”
Matt Johnson
Growth Marketing Manager
What happens when you book.
Thirty minutes. No pitch. You leave with a written diagnosis of your biggest GEO and SEO opportunities, even if we never speak again.
You complete a short brief
Five minutes. Your goals, current performance, and the questions you want answered. We use it to come prepared.
Thirty-minute call with a senior consultant
We review your GEO and SEO performance live, identify your biggest opportunities, and answer your questions. No deck, no pitch.
Written summary within 48 hours
Your priorities, ranked. Quick wins, longer plays, and where we'd start if you engaged us. Yours to keep, no obligation.
Talk to a banking GEO & SEO specialist.
Book a 30-minute call. We’ll scope a Discovery Audit for your business.
Book a callA decade leading organic search for regulated B2B brands.
geob2b is the B2B specialism of Blue Array, the UK’s leading organic search agency. The team has spent the last decade with financial services brands across banking, payments, lending, fintech and insurtech. That experience shapes how we approach every engagement, from compliance constraints to long enterprise buying cycles.